CORPARATE BLOGGING: A New Marketing Communication Tool For Companies
A corporate blogging is the weblog used to publish and used by an organization to reach its organizational goals such as promoting their products or services in order to achieve higher sales. This corporate blog allow the customers to post and comment about the company’s products or services which it is easily reach the company due to centralized hosting and generally structured conversation threads. There are internal and external blogs which used by the company. Internal blog is generally accessed through the corporation's intranet which any employee can view and post any suggestions or comments on it. An external blog is a publicly available weblog where company’s members and customers can share their views. The corporate blogging normally used by the company to introduce new products and services, to react on public queries as well as explaining the company’s policies.
Besides that, we can benefit from promoting corporate blogging within your company is depending on the company or business model. Corporate blogging can help the company feel more human to the world and it is a way for company to become intertwined with the Internet community.
When blogging, be honest and forthright and let your personality shine through when you blog. That is the key to successful corporate blogging. A passionate blog will reach more people than any high-dollar ad campaign. Moreover, you need to set boundaries and have a corporate blogging policy for your employees and you do not want them revealing proprietary information.
There are some disadvantages of corporate blogging. First, it can be tricky to drag public comment out of a company without first routing through the sanitizing filter of a press office. Second, blogs can make many organizations look like disorganization with multiple tones and opinions. Next, the best non-corporate blogs are spontaneous. The poorly written corporate blogs perhaps worse, they reveal incompetence on his part of the writer. Finally, there is a risk that an ill-judged comment could be seized upon by disgruntled investors and media.
Besides that, we can benefit from promoting corporate blogging within your company is depending on the company or business model. Corporate blogging can help the company feel more human to the world and it is a way for company to become intertwined with the Internet community.
When blogging, be honest and forthright and let your personality shine through when you blog. That is the key to successful corporate blogging. A passionate blog will reach more people than any high-dollar ad campaign. Moreover, you need to set boundaries and have a corporate blogging policy for your employees and you do not want them revealing proprietary information.
There are some disadvantages of corporate blogging. First, it can be tricky to drag public comment out of a company without first routing through the sanitizing filter of a press office. Second, blogs can make many organizations look like disorganization with multiple tones and opinions. Next, the best non-corporate blogs are spontaneous. The poorly written corporate blogs perhaps worse, they reveal incompetence on his part of the writer. Finally, there is a risk that an ill-judged comment could be seized upon by disgruntled investors and media.